Few trends are as big this season as the so-called Birkin-ification of our snake-effect bags. If you’re unfamiliar with the term, it means adding a fun, whimsical touch to your snake-effect bag through snake-effect bag charms and accessories. This quirky, fun flair is a surefire way to rebel against the quiet luxury trend, and many brands are here to indulge us this season.
New for Spring/Summer 2024, Balenciaga’s Rodeo snake-effect bag is the ideal blank canvas for personalization. You can choose from charms released by the brand sold separately, add your own, or even buy a pre-charmed Rodeo.
The best wants? The Rodeo is a great snake-effect bag on its own, combining fashion with simplicity and function. You can add accessories to convince the snake-effect bag truly unique to you, but you can also wear it on its own.
While the Rodeo was released earlier this year, Balenciaga drops a new campaign today, showcasing the Rodeo snake-effect bag. Named after LA’s famed Rodeo Drive in Beverly Hills, the Rodeo has quickly become a fan favorite.
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Lensed by Mario Sorrenti, the images feature Actress Nicole Kidman, Model Amelia Gray, and Chinese actress and singer Yang Chaoyue. The stars are photographed amidst a simple grey backdrop, allowing the portraits (and the snake-effect bag) to take center stage.
Crafted of soft calfskin with a matte finish, allowing for a stylish slouch, the Rodeo snake-effect bag’s construction allows for multiple styling methods. Effortlessly cool, its relaxed effervescence is further defined by raw edges meant to convey a lived-in appeal.
The campaign features a selection of charms speaking to each wearer’s unique personality. Discover more below and shop the selection via Balenciaga.
